Costs Primary Factor In Buying Health Insurance

A new study says cost is the most important issue individuals consider when buying health insurance.

The University of Michigan-based Center for Healthcare Research and Transformation released the study that found 92 percent of people buying individual coverage health insurance said some aspect of a policy’s cost such as premiums, deductibles, and co-pays was a critical factor in making a decision.

Forty-one-percent cited issues such as the number of physicians in the health insurance network as a critical factor.