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Frank A. Douglass Insurance Agency

Better Business Bureau’s Best Business Practices Online

In the last decade and a half online reputation is a thought at the forefront of many business owners minds. How to keep a good reputation and what to do when a customers posts about a negative experience. Today marks the return of Keweenaw Chamber of Commerce’s lunch and learn events. The chamber invited the Better Business Bureau from their offices in Detroit, to learn about how the BBB can help small businesses in the Upper Peninsula keep up a good appearance in the age of the internet.

Because complaints aren’t necessarily a bad thing. Because then you can show to future customers how you handled that situation. Because we realize that not everyone is going to see eye to eye. And that’s why it’s good to work things out with your customers, when you can. – Laura Blankenship, Chief of Staff and Director of Marketing for the Better Business Bureau

The biggest customer service tool for a business is controlling how to respond when a negative review comes in. Responding quickly and with a positive mindset can be the biggest difference when resolving a customer complaint. Because many customer reviews are on public forums it is best to acknowledge a review and resolve the situation in a personal way. The better business bureau has a wide variety of resources at their disposal for business owners. Check out more information with the Better Business Bureau at bbb.org/detroit. Their office works for all businesses in Michigan.

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