Gina Thorsen will be officially named the new CEO of Jacquart Fabric products today. Jacquart is the parent company of Stormy Kromer. Thorsen is passed the torch by her father, Bob Jacquart, and she will be the first CEO of the 100 year old Stormy Kromer brand. During the past decade, Thorsen has played a pivotal role in Stormy Kromer’s exceptional growth. Since 2017 the company has seen over 90% growth and a 146% increase in their e-commerce sales activity. As she helped the brand expand into a younger demographic and female customer base. Focusing on turning the Stormy Kromer hat into a lifestyle brand by expanding their online presence and gaining key partnerships with companies such as Carhartt, Merriell, Wolverine and more. Thorsen will become the third generation to sit at the head of Jacquart Fabric Products table.