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KCVB Hires New Executive Director

The Keweenaw Convention & Visitor’s Bureau (KCVB) has a new executive director. Michigan Tech alumnus Brad Barnett has been hired for the position.

Barnett said he is excited to join the KCVB and looks forward to promoting the Keweenaw as a destination for a variety of tourism activities. “Our area is a world-class, four season destination for outdoor recreation, and I’m excited to share that message,” said Barnett. “We also have many other reasons to explore the Keweenaw, including our rich historical legacy, a burgeoning arts and culture scene, and fantastic dining options. Tourists are seeking new, authentic experiences, and the Keweenaw is a fantastic place to do that.”

For the past three years, he has worked as a regional planner for the Western Upper Peninsula Planning & Development Region (WUPPDR).

Barnett has a diverse background in recreation planning, economic and community development, and marketing. His recent work with WUPPDR includes the development of Keweenaw County’s most recent recreation plan and working with partners from across the Upper Peninsula to establish the U.P. Brew Trail—a program to promote the U.P.’s craft beer and wine industry.

KCVB Board President Dianne St. Amour said, “We are all excited to have Brad on board. We are confident that he will bring new and exciting ways to increase tourism in our area and take Houghton and Keweenaw Counties to the next level!”

Barnett holds a Doctorate of Philosophy in Environmental & Energy Policy from Michigan Tech and a Master’s in Public Administration from Eastern Kentucky University.

Prior to joining the KCVB, Barnett has worked with multiple nonprofits, universities and government agencies to implement marketing, research and community outreach programs.

Along with his wife Erin, he is a co-owner of Apple Blossom Mercantile in Houghton, MI.

The KCVB was established in 1985 to promote the region as a tourism destination. For more information about the KCVB visit www.keweenaw.info.

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