Pure Michigan Ads Begin

National TV viewers will be seeing a lot of Michigan beginning Monday.

The newest Pure Michigan ad campaign launches on a variety of cable and broadcast networks, and features warm-weather attractions of the state.

It’s part of a $29 million ad budget for the year.

State officials say visitor spending in Michigan was nearly $23 billion last year, and the Pure Michigan tourism campaign generated nearly seven dollars for each dollar spent on Pure Michigan advertising in 2014.

Vice President of Travel Michigan David West said in Lansing recently that this year they’re advertising on channels such as DIY, Nickelodeon, the Food Network, along with Good Morning America, on ABC, “making sure we line up the right commercial with the right channel.”