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Soon the temps will drop and tree colors will change and a Michigan is launching an ad campaign to promote those things.
The Pure Michigan $2.4 million fall campaign gets underway Monday with plans to run ads across the Midwest and other regions.
Michelle Grinnell of Travel Michigan says the goal is to let people know that Michigan’s travel season doesn’t end on Labor Day.
She says there lots to do in Michigan in the fall, like take a fall color tour, go hiking or visit one of the state’s many cider mills.
The fall campaign runs through October 1st.
